Video 1 — Cinematic

Objective: Build product awareness and desire through aspirational visual storytelling.

Creative Strategy: Position SuperBelly naturally within a lifestyle-focused, summer setting.

Primary KPIs: Video views, watch time, completion rate and saves.

Objective: Introduce Cranberry Orange in an authentic, creator-led format.

Creative Strategy: Use personality and a relatable product interaction to make discovery feel organic and platform-native.

Primary KPIs: Average watch time, completion rate, engagement rate and click-through rate.

Lifestyle-Led Creative
Positions Strawberry Hibiscus in an aspirational summer setting, using bold colour, water and natural elements to create a scroll-stopping lifestyle visual.

Purpose: Brand awareness + product discovery

KPIs: Reach, Engagement Rate, Shares, Saves

Examples of Short-Form Video (Reel) Content for Social Media

Objective: Drive engagement and increase organic reach through culturally relevant social content.

Creative Strategy: Adapt a recognizable trend to Blume's brand and product while keeping the execution entertaining and shareable.

Primary KPIs: Shares, engagement rate, reach and rewatch rate.

Creative Testing & Optimization

Each concept serves a different role within the social strategy and would be evaluated against its respective KPIs. Performance insights would inform future creative iterations, including hook variations, shorter cutdowns, paid social adaptations and cross-platform repurposing.

Product-Led Creative
Showcases the SuperBelly flavour range through bright, brand-forward imagery designed to highlight product variety and strengthen visual recognition.

Purpose: Product awareness + consideration

KPIs: Reach, Product Interest, CTR, Profile Visits